Cards Asia 2011 Remains the Preferred Platform for the Latest in Smart Payments, Smart Technologies
Asia’s No. 1 cards and payments show see spawning of “new currencies” to complement cash, cards
ASIA PACIFIC, 25 April 2011 – Cards Asia 2011 continues to be the preferred platform for sellers and buyers
when introducing and sourcing new applications and solutions on smart cards and payments. On its 16th year,
Asia’s no. 1 cards show held annually in Singapore steadily provides participants strategic access to the region’s
high growth markets. Southeast Asia and India, with a combined population of 1.8 billion, are seen by the
exhibitors as green pastures and “the happening place” for smart cards and payments. Co-located with
synergistic events in Prepaid, RFID, NFC, Mobile Money, Retail, Transport Ticketing and Digital ID, Cards Asia
2011 drew over 6, 800 attendees from more than 50 countries this year.
Highlights of the Cards & Payments Asia Conference include discussions on cashless future, customer loyalty
programmers, fraud prevention, payments technology migration and strategies around increasing payment cards
penetration in emerging and nascent markets.
Mr. Dodit Probojakti, general manager, Cards Business, Bank Negara Indonesia: “Rather than “cashless”, I think
we are moving towards a “less-cash” society whereby consumers are feeling more comfortable using cards not
only for big-ticket items but also for small value purchases. In Indonesia, we have 40 million unbanked customers
that present a tremendous opportunity for debit and prepaid cards. We attended Cards Asia 2011 as we look
upon the experiences of our developed neighbours, Singapore and Malaysia, in increasing the adoption of
Near field communication or NFC, a new and universal interface allowing payments among other transactions
though simple touch, generated a lot of interest among buyers from Southeast and Middle East Asia and India.
Mr. Koichi Tagawa, chairman, NFC Forum: “Higher population density in major cities in Asia and their orientation
for easy and speedy transactions has paved the way for wide adoption of contactless payments based on plastic
cards. Bringing this capability into handset devices through NFC technology is ideal since the market is
contactless-oriented – it will not entail a lot of education for the Asian consumers. Going forward, what is key for
the industry is to show consumers how easy and enjoyable it is to use NFC, while providing confidence that their
transactions are secure.”
Cards Asia 2011 enjoys a strong foothold in the region with over 200 exhibitors from more than 20 countries.
Among this year’s participants is first-time exhibitor Shanghai Fudan Microelectronics, a leading Chinese
integrated circuit (IC) design company who reinforced the potential of Southeast Asia and Indian markets as the
next high-growth markets next to China.
Mr. Mei Lijun, manager of international business, Shanghai Fudan Microelectronics: “We (company) have a wellestablished
IC business in China with an extensive client base there. Part of our growth strategy is to increase our
overseas business. With the vast population in India and Indonesia, we foresee these markets will have a high
demand for IC chips. We consider Cards Asia 2011 as a strategic platform to meet potential partners in ASEAN
and India. We have had productive meetings with prospective buyers during the three-day exhibition.”
Not only was the three-day exhibition an opportunity for buyers and sellers to connect, many participants also
announced newly launched applications and solutions and gave a preview into the latest initiatives being
introduced by their companies. Senior level bankers shared the status of their local payment systems, how are
effectively marketing and keeping their customers loyal while tackling security and technological challenges.
National Payments Corporation of India provided insights into Reserve Bank of India’s latest initiative – Rupay –
that is expected to change the face of the payment cards industry in India. The unique card will be the Indian card
equivalent of payment processing firms such as Visa and Mastercard.
Mr. Richard Ireland, chief executive officer, Terrapinn Asia: “We are thankful to our partners and exhibitors who
made Cards Asia 2011 and all co-located events a huge success. Their strong support underscore the
importance of the Asian region in driving smart cards and payments innovations and a testament to Cards Asia’s
impeccable track record in convening the cards and payments industry visionaries. We continue to see more
relevant smart card applications and payment innovations being showcased in Cards Asia 2012.”
Cards Asia and its co-located events will be back from 25 – 27 April 2012 at Suntec Singapore.
Terrapinn is a Business to Business media company. Our products are trade exhibitions, conferences, training
courses and print publications. For more information, please visit: www.terrapinn.com.
EASTWEST PR for Terrapinn Terrapinn Marketing
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